The worst thing about investing in McDonald's is getting bombarded by hundreds of sophomoric articles. Cliches abound: "I'm not lovin' it", "simplify the menu", "trend toward organic food"...etc. Half of these are written by either a) Captain Obvious, b) yuppies who babble on about organic, rather wait 40 minutes in line at Shake Shack, and hate fast food in general. The latter were never potential customers and never will be. The fact that they somehow have to weigh in is especially annoying for me - a customer of McDonald's for the past 18 years, and a fast food addict in general.
A wise man once said: "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks". That said, here are three that DON'T stink.
Fixing McDonald’s Isn’t Rocket Science
How to Revive McDonald’s
and yes, those Mighty Wings were great!
Fallen Arches: Can McDonald's get its mojo back?